Data Protection

Integration of MapTiler

We use the MapTiler AG map service, Zugerstrasse 22/Unterägeri, Zug 6314, Switzerland, on our website to display interactive maps and provide route information. When you visit a page on which MapTiler is integrated, information (including your IP address) is transmitted to MapTiler’s servers. This may also result in cookies being stored on your device. The use of MapTiler is in the interest of presenting our online services in an appealing and functional manner, as well as making it easy to locate the places we specify on the website. The legal basis for this is Article 6(1)(f) of the GDPR (legitimate interest). Further information on the handling of user data can be found in the privacy policy of MapTiler AG at: https://www.maptiler.com/privacy-policy/

Meta Pixel (formerly Facebook Pixel)

We use the Facebook Pixel on our website, operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. This allows us to track the behaviour of visitors after they have been redirected to our website by clicking on a Facebook or Instagram advertisement. This is used to analyse the effectiveness of advertisements and for statistical purposes. The data collected in this process is anonymous to us, i.e. we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, meaning a link to the respective user profile is possible. The legal basis for the use of the Meta Pixel is your consent in accordance with Article 6(1)(a) of the GDPR. Further information can be found in Meta’s privacy policy: https://www.facebook.com/about/privacy/

Google Ads

We use Google Ads, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to draw attention to our services through advertisements on external websites. As part of this, we use what is known as Google Conversion Tracking. When you click on an advert placed by Google, a cookie is set for conversion tracking. These cookies expire after 30 days and are not used for personal identification. The conversion cookie enables us to recognise whether certain actions have taken place on our website (e.g. purchases, enquiries). The legal basis is your consent in accordance with Article 6(1)(a) of the GDPR. Further information: https://policies.google.com/privacy

Google Analytics 4

We use Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies to analyse how you use the website. We have enabled IP anonymisation, so your IP address is truncated within the EU or the EEA. Data processing is carried out on the basis of your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time via the cookie banner or the settings. Further information: https://support.google.com/analytics/answer/12017362

YouTube-Videos

Wir binden auf unserer Website Videos der Plattform YouTube ein, betrieben von Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. Wenn Sie eine Seite mit eingebettetem YouTube-Video aufrufen, wird eine Verbindung zu den Servern von YouTube hergestellt. Dabei wird YouTube mitgeteilt, welche Seiten Sie besuchen. Wenn Sie in Ihrem YouTube-Account eingeloggt sind, kann YouTube Ihr Surfverhalten direkt Ihrem persönlichen Profil zuordnen. Rechtsgrundlage für die Nutzung von YouTube ist Ihre Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO, die Sie über unser Cookie-Banner erteilen können. Weitere Informationen: https://policies.google.com/privacy

General information on data processing

We process your personal data only to the extent necessary to provide a fully functional website and our content and services. Processing is carried out in accordance with the relevant legal provisions, in particular the GDPR and the Federal Data Protection Act (BDSG). Your data will generally only be stored for as long as is necessary for the respective purpose or as long as we are legally obliged to do so. You have the right to access, rectify, erase, restrict processing and the right to data portability at any time. Furthermore, you may withdraw any consent you have given at any time with effect for the future.